Creative Director / UIUX & Motion Designer / Webflow Dev
3.5 months
Mighty Buildings is reshaping the future of construction with an innovative 3D-printing technology, catering to forward-thinking developers, builders, and architects. Their prefab system, based on customizable 3D-printed panels, presents a sustainable solution for efficient construction.
Leading this project as CD at Baunfire, we were approached to elevate Mighty Buildings' digital user experience, enhancing credibility, encourage the adoption of new technology, and ensure a seamless and responsive experience—all aligned with the overarching goal of lead generation. As they are a B2B2C company, they must keep a strong connection to the end user.
Our approach involves a thorough analysis of user data, design-thinking workshops, stakeholder interviews, and competitive analysis. These efforts shed light on the challenges of breaking away from traditional practices in the construction industry, where developers often prefer proven methods. These insights form the basis for understanding the mindset and preferences of industry developers.
To simplify the key takeaways during our ideation phase, we focused our solutions in how might we connect the narrative to what the world needs and can we excite them towards adopting our new sustainable methods. The hypothesis centered on a bold visual strategy, emphasizing our products' impact on sustainability and the overall experience one would get being in front of a Mighty building home.
Looking for moments that evoke the same impression one would get from experiencing Mighty Buildings' homes in person, capturing the aesthetics that homeowners would cherish. This approach incorporated carefully chosen colors, a harmonious blend of 3D graphics and real photography, and engaging video loops showcasing the craftsmanship and construction process, creating a compelling representation of our homes for our developers, architects, and future homeowners.
Working closely with developers, designers, product managers and client side product and marketing department– We were able to align everyone in a scalable design and component based system for an efficient build out moving forward. User testings surfaced the challenges around webflow platforms limitations and workarounds on functionalities the client needed without scoping out for new projects.
A visually stunning and cohesive experience, the site launched with a narrative addressing global needs — sustainable development showcased through impactful stats, graphs, and immersive visuals. Potential partners and users seamlessly explore products, effortlessly digest key details while navigating with engagement at every scroll.
The use of impactful statistics, sustainable trends, and the authentic story behind Mighty Building's proccess communicates a solid proof of concept and positions clear ROIs. The narrative reframes the adoption perspective, presenting a blend of speed, beauty and environmental consciousness.
Visit the site here: mightybuildings.com
Mighty Buildings is reshaping the future of construction with an innovative 3D-printing technology, catering to forward-thinking developers, builders, and architects. Their prefab system, based on customizable 3D-printed panels, presents a sustainable solution for efficient construction.
Leading this project as CD at Baunfire, we were approached to elevate Mighty Buildings' digital user experience, enhancing credibility, encourage the adoption of new technology, and ensure a seamless and responsive experience—all aligned with the overarching goal of lead generation. As they are a B2B2C company, they must keep a strong connection to the end user.